Right On Tracks

Four films that encourage kids to be kinder to each other. Cheerios and 72andSunny commissioned song-writer Walter Martin to write some lovely songs and I was given the task of directing them at Nexus Studios.

I gave a talk about this project for It’s Nice That which you can watch here.

I roped in illustration collective Nous Vous to design the characters and handed these over to model maker Andy Gent and his team to bring them to life, creating a cast of 98 crazy little puppets.

Lots more factoids and more in this in depth interview on Motionographer.

Behind the Scenes

Over an intense 3 days in Clapham Road Studios, we shot over 70 setups.

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Client: Cheerios
Title: Right on Tracks
Agency: 72andSunny

Executive Creative Director: Justine Armour
Creative Director: Devon Hong
Senior Writer: Eric Dennis
Senior Writer: Hunter Fine
Senior Designer: Gustavo Dao
Senior Designer: Jon Randazzo
Group Brand Director: Sveta Doucet
Brand Director: Caitlin Patrick
Brand Director: Alexia Schwartz
Brand Manager: Dylan Levy
Brand Manager: Blake Eisenberg
Brand Coordinator: Anne MacKay
Director of Production: Lora Schulson
EP, Interactive: Vishal Dheiman
EP, Film: Julia Lafferty
Producer: Samira Mostofi
Interactive Producer: Erica Kirsch
Sr Partnerships & Legal: Marissa Burnett

Production Company: Nexus Studios
ECD / Co-Founder: Chris O’Reilly
Director: Johnny Kelly
Senior Producer: Isobel Conroy
Production Manager: Rebecca Archer
Lead / Supervisor: Mark Davies
Character Design: Nous Vous
Environment Design: Callum Strachan
1st Assistant Director: George Cassavetti
Director Of Photography: Matthew Day
Camera Assistant: Toby Goodyear
DIT: Matthew Hutchings
Gaffer: Max Halstead
Puppet and Set Fabrication: Andy Gent
Art Department: Marina Ralph, Mich Chippington, Robin Jackson, Sofia Serrano, Nadine Patterson, Colin Armitage, Peter le Pard, Tom Sinden, Maggie Hayden, Nathalie Ellner, Jade Gerrard, Ola Kucharska

Lead Puppeteer: Matthew Cooper
Assistant Puppeteer: Molly Freeman
CRS Studio Managers: Elizabeth Day, Jen Newman

BTS Cameraman: James Alexander
Catering: Konrad & Cissi Hammarborg
2D Animation: Alasdair Brotherston

Compositing / Tracking: Germán Díez, Ken Hau, Chris Glew, Ewelina Freuer, Gareth Tredrea, Gökçecan Gürsoy, Robin Yoojin Rhee, Peter Bailey
Editor: David Slade

Music: Walter Martin
Music Supervisor: Jessica Dierauer
Sound Design And Mix: Mark Hills @ Factory

Special Thanks: Elizabeth Day