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Chipotle
A stop-motion animated film about farming commissioned by Chipotle Mexican Grill.
It shows the life of a farmer as he slowly turns his family farm into an industrial animal factory, before seeing the errors of his ways and opting for a more sustainable future. Willie Nelson recorded a cover version of Coldplay's song, 'The Scientist', especially for the film's soundtrack.
Behind the Scenes
The film was shot over four weeks at Clapham Road Studios in London.
Awards:
Film Grand Prix, Cannes Lions, 2012
Branded Content Grand Prix, Cannes Lions, 2012
Film Craft Gold Lion, Cannes Lions, 2012
4 Gold Cubes, 2 Silver Cubes, Art Directors Club Awards, 2012
Grandy, Andy Awards, 2012
'Ads worth Spreading 2012', TED, 2012
Silver pencil, D&AD, 2012
Grand Clio, Film, Clio Awards, 2012
People's Voice Award, Webby Awards, 2012
Client: Chipotle
Agency: CAA and Chipotle
Production Company: Nexus
Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten
Director of Photography: Matthew Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem
3D Previs Lead: Mark Davies
3D Previs Modelling: Wayne Kresil
Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic