A stop-motion animated film about farming commissioned by Chipotle Mexican Grill, a follow up to ‘Back to the Start’

10 years after the last film, ‘A Future Begins’ tells the story of a farmer struggling to sustain his ethically-run family farm until his son returns to take over, introducing technology and sustainable growing techniques, modelled off Chipotles own suppliers. The soundtrack is a cover of Coldplay’s “Fix You” sung by Grammy Award–winning singer/songwriter Kacey Musgraves.

Behind the Scenes

The film was shot over 6 weeks in Clapham Road Studios in London.

Concept art by Melanie Climent

CLIENT
Client: Chipotle Mexican Grill
CMO: Chris Brandt
VP, Brand Marketing: Stephanie Perdue
Sr. Director, Brand Marketing: Michael Kotick
Creative Director: Shelley Sheppard
Sr. Manager, Art Director: Bianca Pettinicchi

AGENCY
Agency: Observatory

NEXUS STUDIOS
Production Company: Nexus Studios
Director: Johnny Kelly
Senior Producer: Isobel Conroy
Production Manager: Nicole Lopez
Production Assistant: Delfina Maria

Art Director: Melanie Climent
Storyboards: Johnny Kelly
3D Previs: Mark Davies, Steve White
3D Previs Modeller: Fabien Glasse

Studio Technical Lead: Mark Davies
Lead Compositor: Germán Diez
Compositors: Osman Baloglu, Dalvir Matharu, Gareth Tredrea

SHOOT CREDITS
DOP: Toby Howell
1st AD: Robert Thorpe
Moco Operator: James Gillett
Camera Assistant : Max Halstead
Gaffer: Aldo Camilleri
Best Boy: Genki McClure

Lead Animators: Gary Cureton, Matthew Cooper
Additional Animator: Tobias Fouracre
Animation assistant: Ieuan Lewis
Animation Rigger: Robin Jackson
Puppet Makers: Joshua Flynn, Nathan Flynn @ Sculpt Double
Puppet Model Makers: Laura Tofarides, Rachel Brown @ Sculpt Double

ART DEPT
Art Director: Gordon Allen
Assistant Art Director: Jasmine Nixon
Sculptor and Scenic painter: Araba Ocran
Modelmakers: Areeya Bass, Connor Chung
Laser cut prep: Collette Pidgeon
Laser cutting: Ewen Dickie
Standby Art dept/ Set Dressing: Rosie Tonkin, Brin Frost
Stage Construction: Ben Côté
Scenic and props painter: Richard Davidson

Studio Manager: Daisy Garside
BTS Cameraman: Thomas Heleta
BTS Editor: Dave Slade
Covid Officer / Medic: Paul Mortimer
Team Sustenance / Cleaner: Valerie
Catering: Konrad’s Kitchen

MUSIC
Music: Kacey Musgraves
Music Production: Ian Fitchuk Daniel Tashian Kacey Musgraves
Additional Production: The Elements Music
Recording and mix: Craig Alvin
Additional Mix: Source Sound Inc & The Elements Music

Sound Design: Fonic
Sound Supervisor: Barnaby Templer
Sound Designer and Dubbing Mixer: Christopher Swaine
Foley Recordist: Rory Hunter
Foley Artist: Sue Harding
Sound Assistant: Ryan Kelly
Audio Post Production Coordinator: Eugénie Dunster

Published by Universal Music – MGB Songs on behalf of Universal Music Publishing MGB Limited (ASCAP)
Written by Chris Martin
Written by Guy Berryman
Written by Will Champion
Written by Jonathan Buckland
Published By: Universal Music – MGB Songs
Produced by Kacey Musgraves
Produced by Ian Fitchuk
Produced by Daniel Tashian
Mixed by Craig Alvin
Vocals: Kacey Musgraves
Drums: Ian Fitchuk
Keyboards: Ian Fitchuk
Acoustic Guitar: Todd Lombardo
Programming: Daniel Tashian
Production Coordinator: Kristen Clark
Engineered by Craig Alvin
Additional Engineer: Josh Moore
Engineered by Zack Pancoast
Mastering Engineer: Greg Calbi
Mastering Engineer: Steve Fallone
Background Vocals: Daniel Tashian
Guitar: Daniel Tashian
Keyboards: Daniel Tashian
Programming: Ian Fitchuk
Cello: Nathaniel Smith, Vincent Pedulla
Drums, Guitar, Mandolin, Pedal Steel, Piano, Ukulele, Violin: Vincent Pedulla